The General Data Protection Regulation (GDPR) is a regulation in EU law on data protection and privacy in the European Union and the European Economic Area. It also addresses the transfer of personal data outside the EU and EEA areas. GDPR aims to give individuals control over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU. It imposes strict rules on data handling, requiring organizations to ensure the privacy and protection of personal data, provide data breach notifications, and enhance data security. GDPR has significant implications for businesses, impacting how they collect, store, and process personal data.